Lightbulb Follow the journey from first click to sale.
Bring ads, social posts, landing pages and onboarding together around one offer. See where people progress, where they stop and what the next test should change.
Project terms and handover
You can commission this work independently of Lightbulb Partners Agent. Before building, we agree who may access your data, how ownership and licensing work, and how your team will test and accept the handover.
| Stage | What the buyer does |
|---|---|
| Discover | Finds a supplier-comparison guide |
| Try | Creates an account and adds two quotes |
| Activate | Saves a first comparison |
| Buy | Completes a paid upgrade |
The saved comparison measures first use. The settled payment measures a sale.
One illustrative campaign
One promise across the ad, post and page.
A purchasing manager wants to compare two supplier quotes. Each piece of the campaign helps them check whether both offers include the work they need.
Answer the query
For a search about comparing supplier quotes, the ad offers a side-by-side check of delivery, installation and exclusions.
Show why it matters
A sample comparison shows installation included in one offer and listed separately in the other. The post invites readers to try the same check.
Deliver the promised first step
The page shows the example and a single action, “Compare two quotes”. Signup takes the buyer straight to adding the first pair.
Distribution & community
Give each channel a job.
A campaign brief sets the buyer, offer, evidence and next action. We adapt the format to each channel you choose.
Paid campaigns
- Google Search
- Match buyer queries to a specific offer and landing page. Review the actual search terms.
- Performance Max
- Prepare text, images and video for eligible Google placements, including YouTube. Test against the agreed sales outcome.
- Meta Ads
- Adapt the same example for Facebook and Instagram feeds or short video. Identify each paid creative separately.
- ChatGPT Ads
- Test a relevant offer when the advertiser account, audience and measurement setup are eligible. Check access before reserving spend.
Organic posts
- Explain a buyer’s decision using a worked example.
- Make the difference visible in a short carousel.
- Answer a recurring question and invite discussion.
- X
- Share one specific insight readers can check.
- YouTube
- Walk through the full task from input to result.
- TikTok
- Demonstrate one useful step in a short clip.
Community feedback becomes an input. With approved access, collect recurring questions and route replies to a named owner. A question about exclusions can become a FAQ, a walkthrough or the next ad variation. Preserve separate paid and organic identifiers when reusing an idea.
How we choose the next topic. We look for overlap between platform searches and questions buyers keep asking. We try the promise in an organic post, then use a controlled paid test to see whether it brings qualified visitors to the matching offer. Once the sales window has passed, we check collected revenue against billing records before deciding what to repeat.
Measurement & attribution
Define success at the point money changes hands.
- 01
A product purchase
Track signup, first meaningful use and a settled payment as distinct events. Use a unique order or invoice to count revenue once and deduct refunds. Demo requests can help explain interest when sales are the goal.
- 02
A longer sales cycle
Follow a qualified enquiry into a CRM opportunity, signed work and payment received. Keep pipeline, contract value and collected revenue separate.
- 03
A common baseline
Before a test, record reach, meaningful engagement, cost, activated accounts, buyers and collected revenue for a comparable period. Use reach to assess awareness, replies or saves for engagement and paid outcomes for sales.
What you can commission
Build the funnel. Then test what to change.
Build the campaign and its measurement
Your team receives a campaign brief, a publishing calendar with post copy and creative, landing and onboarding changes, and a report showing which tracking events passed a test. Campaign links identify the source. GA4 measures consented site behaviour. Billing and CRM records verify the commercial outcome.
Report attributed results from each platform separately. They can overlap. Reconcile actual receipts, retain an unattributed category and respect the user’s consent choices.
Operate an approved campaign
Your team owns the accounts and approves the media budget. We can hand over the build or manage the agreed campaigns, publish approved posts and route community questions to your team. In a recurring review, we bring the results, the next creative or landing-page change to test, and the spend it would require.
Stop, retest or continue
Set a test question, spending ceiling and conversion window. Stop at the ceiling or if tracking fails. Allow purchases and refunds time to appear. Retest a specific weak point or continue an approved stage when the sales evidence supports it. Record an inconclusive result when volume is too low.
Project enquiries
Which outcome should your campaign lead to?
Tell us what you sell, how a customer buys it and where the journey becomes hard to measure. We’ll use that path to scope the campaign, content and first test.